Luke: I can’t believe it.

Yoda: That is why you fail.

My research into the traits of influencers and achievers continues, and as I turn more pieces of this puzzle around to fit the whole, more ideas appear to me as a fit for this space.  In this edition, reflections on falling short — more precisely, why we fail despite ourselves.

Leaders must not bite off more than they can manage. Scale directives to the magnitude of the problem.

The most progressive brands are putting good into their core strategies. They are living their values. But what does it actually mean to be good in today’s market?